Author name: Jeb Blount

Decision deferment is one of the most common and misunderstood objections in sales. You’ll often hear it as “We need more time,” “Let’s think about it,” or “We’re not ready to move forward yet.” It sounds reasonable. It feels polite. But make no mistake. Decision deferment is resistance. And if you do not address it with skill and confidence, it will quietly kill your deal. Most salespeople treat these objections as a signal to back off. They thank the prospect, promise to follow up, and walk away. What they are really doing is giving up control of the process and inviting the deal to stall indefinitely. Top performers understand that objections are not roadblocks. They are leverage points. When handled correctly, they become opportunities to surface truth, build clarity, and move the deal forward. Read Objections by jeb Blount, founder and CEO of Sales Gravy, the number one sales training organization

The Right Way to Handle the “We Need More Time” Objection

Decision Deferment: The Most Misunderstood Sales Objection   Decision deferment is one of the most common—and misunderstood—objections in sales. You’ll often hear it as: “We need more time.” “Let’s think about it.” “We’re not ready to move forward yet.”   It sounds reasonable. It feels polite. But make no mistake: decision deferment is resistance. And...

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Use this simple question to neutralize price objections. Sales Gravy Training

A Simple Question to Neutralize the Price Objection

In this fast, hard-hitting clip, Jeb Blount and Brian Parsley break down the most common objection in sales: “The price is too high.” They explain why this objection has almost nothing to do with cost and everything to do with perceived value. When buyers say the price is too high, what they’re really signaling is...

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Are You An AI Conductor? You Better Be

Your Silent Symphony Think about a symphony orchestra. The conductor stands in front with a baton, directing dozens of musicians to create something no single instrument could produce alone. It’s your job as a salesman in an AI world to stand  in front of your tools and conduct them to create outcomes you couldn’t achieve...

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Define Your Carrot: The Sales Mindset for Daily Effectiveness

In this video from Will Frattini of ZoomInfo, we dive deep into one of the most critical questions facing every sales professional and leader: How do you prepare your mindset and create the discipline to be effective every single day? The gap between top performers and everyone else isn’t talent. It’s mindset. It’s discipline. It’s...

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Efficient prospecting strategies using digital tools and technology for sales growth and lead generation.

Strategic Prospecting and Sequencing Guide

Bend win probability in your favor with a prospecting sequence that keeps you top of mind. This guide walks you through the seven steps—from building targeted lists to crafting the right messaging—to start more sales conversations. Download now....

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