Social Media is Not a Prospecting Silver Bullet

by Jeb Blount Along with the increased awareness of the power of the social channel, there has been a disturbing trend of freshly minted “Social Selling” gurus proclaiming that social selling will solve all of your sales problems.3 I recently witnessed one of these “gurus” pronounce all other forms of prospecting dead and advise salespeople to focus all of their…

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