Sales professionals have been taught to sell value, not price, ad nauseam. I have no doubt that the phrases “sell value” and “demonstrate value” have been drilled into you by leaders and trainers. Demonstrating value by building a business case for how you and your company will deliver measurable business outcomes is crucial for both......
Are You An AI Conductor? You Better Be
Your Silent Symphony Think about a symphony orchestra. The conductor stands in front with a baton, directing dozens of musicians…...
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Jeb Blount
