Maximize Your Sales Revenue [Download]

Maximizing revenue” is a particularly ambiguous phrase. To a salesperson earning commissions on top line revenue, it simply means maximizing gross sales –at any cost. To a sales manager whose compensation is dependent on achieving a gross margin target, maximizing revenue is dependent upon defending the gross margin of each and every sale. To the chief financial officer, maximizing revenue likely refers to EBITDA (earnings before interest, taxes, depreciation, and amortization) or…

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