Do Not Chase Red Herrings

You must avoid getting drawn in by red herring objections at all costs. A red herring is something your stakeholder says that diverts your attention from the objective of your sales meeting. The term red herring is thought to originate from the practice of dragging a dead fish across a trail to pull hounds off the scent. And this is…

This content is for Professional and Elite Coaching members only. Join today!
Log In Join Now

Log in with your credentials


Forgot your details?